IFTTT
AutomationAutomate your home, business, and life
1 comparisons 0W – 1L
Pricing
Free
$0/mo
- 2 applets
- Unlimited runs
- Standard support
Pro
$2.50/mo
- 20 applets
- Unlimited runs
- Multi-action applets
- Conditional queries
Pro+
$5/mo
- Unlimited applets
- Unlimited runs
- AI-powered applet builder
- Priority support
Key Features
- 900+ integrations focused on consumer IoT, social media, and smart home devices
- If-This-Then-That logic that's instantly understandable for beginners
- Pre-built applet marketplace with thousands of ready-to-use automations
- Strong mobile app experience for location-based and notification triggers
- AI assistant that converts natural language into working applets
Pros & Cons
Pros
- Extremely affordable — Pro plan at $2.50/mo and Pro+ at $5/mo are far cheaper than most automation tools
- Best-in-class smart home support — Alexa, Google Home, Philips Hue, Nest work seamlessly
- Mobile-first design makes location and notification automations effortless
Cons
- Limited business app integrations — fewer CRM, project management, and SaaS connections
- Applets run every 15 minutes, not instantly — unacceptable for time-sensitive workflows
- Free tier only allows 2 applets — forces upgrade for even basic use